前言:想要写出一篇令人眼前一亮的文章吗?我们特意为您整理了5篇软文写作范文,相信会为您的写作带来帮助,发现更多的写作思路和灵感。
Name: Guo classmates Sex: Male
Date of Birth: 1987 Nationality: Chinese
Account where: Hebei Handan Guangping current: Shijiazhuang City
Graduate institutions: Hebei Vocational and Technical College political landscape: members
Highest level of education: post-secondary repair by a professional: Software Technology
Talent type: student graduation date: 2009
Job intentions
Job type: Full-time
Position: Programmer
Hope Location: Shijiazhuang / Beijing
Wish to pay: Negotiable
Education and training experience
From September 2007 to June 2009, Hebei Institute of Software Technology Occupational Specialty
Language Proficiency
English level: A level
Computer capacity
UML modeling language, SQLServer database, Java programming language,
JSP Web Design, Java for C / S architecture, Oracle database management
Professional skills:
Focused on the procedures for the development of Java EE
javaScript scripting, webservice
Struts + Hibernate + Spring development framework, ajax, svn version control.
Proficiency in the use of html, jsp, servlet, sqlserver database
Basis with photoshop
Practical experience
Enterprise Messenger
Project Profile: Enterprise Messenger (Corperation Messager) is a software company or companies for internal use instant messaging network, primarily for real-time communication between employees and exchanges. It is mainly by the server-side program and client program is composed of two parts, the overall use of Java platform development and the realization of optional user data to Microsoft SQL Server 2000 unified management.
Project framework: MVC1
Code :2500-3000 line
Technical: Using JDBC database connection, the use of C / S structure, to support the TCP / IP protocol Socket (socket), Thread (thread)
Tools: JDK 1.5.0 or later, NetBeans IDE 5.0 or later.
Database: Microsoft SQL Server 2000 and above.
Role as: the client is mainly responsible for the maintenance of the user's information (by adding, changing, check), the server side is mainly responsible for the completion of communications technology, and in accordance with different protocols to help customers to complete a variety of customer data read operation, to achieve user information maintenance function
Press Release System
Project Introduction: the arrival of the age of the Internet led to today's information explosion, the news faster and more different forms through the Internet to meet with many users. Day morning, we will open the Tom, Sina, Yahoo to get more news and information. More enterprises to allow their own raw materials and parts for the outside world have also developed a press release system, in this system, users can customize the columns and news classification, news information, and to provide logs and user management.
Project framework: MVC1
Code volume: 4000-4500 line
Development Tools: Eclipse Ganymede
As a role: programmer
Involve major technical: Html JavaScript based on Module 2 of the MVC architecture of the component-based Web application development
Main Technical: Microsoft SQL Server 2000, Tomcat6.0, JDK 1.5.0 or later, SVN
The development of the number of: 2 people
Main modules: Category Management (Add columns, column management, added categories, category management), information management (press releases, press releases).
Key: Web client and server applications
Web-based MVC framework
FCKeditor components such as the use of Web
Data page display technology
Electronic album system
Project Description: The system is a complete B / S structure of the electronic album system, including the open user registration; to create your own photo album space, upload photos, browse photos of others. As well as albums, photos, comments issued. In addition, the system also includes a system administrator, the system administrator can manage the type of album, photo album, photos.
Project framework: MVC
Code volume: 6000-7000 line
Development Tools: MyEclipse 6.0, tomcat6.0, JDK 1.5.0 version of the above
As a role: programmer
Major technical: JSP, Struts + Spring + Hibernate Integration, Microsoft SQL Server2000, Tomcat6.0, JDK1.5.0 or later.
Main modules: the logged-on user (View album released album reviews, browse photos, published photos Comments) unknown users (see photo album to view photos) system administrator (delete users, delete the photos, delete albums, photo album Category management, etc.)
Technical focus: Photo Upload
Album, photo page.
One-to-many, many-to-many connection, such as data.
Received awards
College Students Division, technology and culture festival photography contest won first prize DV.
Self-evaluation
Easy-going person, friendly, love to make friends.
Broad-loving, like pictures, video editing. Branch, technology and culture in the college Arts Festival Photography Competition awarded first prize DV.
Prudent, practical, learning ability and adaptability, able to work under pressure
在很多人还不太明白这新鲜物的时候,它们已经靠着强大的娱乐精神捧出了不少的能人,还有网红,更是也让不少人通过它们发达致富。
我并不是个很容易接受新事物的人,而且从一开始就对这些小视频软件有些偏见,只觉得有些内容看似接地气,但看多了也是很俗气,关键是你会在不知不觉地刷视频中就浪费了自己的宝贵的时间。
后来,有朋以推荐我蛮去了解一下,而且有不少的明星尤其是名主持也开通了小视频软件。
第一次看这些小视频,只是出于了解的想法,结果就花了我一下午的时间。我不否认,有些内容的确还是不错的,但我更心疼自己那一下午的时间,眼睛也看的酸涩。
时下,软文开始大行其道,占据了一定份额的广告市场,同时,相对应运而生的软文营销也各显神通。在策划、推广和选择平台等方面,都希望可以做到最好,以实现为企业商家达到推广产品、树立形象的目的。但是,怎么样才算是优秀的软文推广和策划?秦皇岛网络公关——星之传媒为您解决!
首先,软文这种软性广告具有灵活多变的特征,通常以新闻、测评、资讯等形式出现,更为详尽地解读了企业和商家以及个人的宣传标的,因其具有可读性和亲和力,让读者在不知不觉中受到文章引导,相比直接的硬广告而言,在帮助商家提升知名度、美誉度方面,软文具有更有效的宣传效果。
其次,对于软文营销来说,一是要有好的策划,要根据企业商家的产品特点,结合软文广告的特征做好相关策划,如确定主题,找到切入点,以便达到软文宣传的最佳效果;二是要有一支素质优良的软文写作队伍,能领会企业商家的需求,并迅速完成能达到要求的稿件;三是要有好的媒体平台,只有在主流、具有权威性、拥有广泛读者的媒体才能迅速地在大范围内让软文发挥作用,为企业商家个人起到宣传效果。
宣传当然要大力宣传,地产企业一个把握着市场经济命脉的行业,要想在这个金窝里脱颖而出,就要有足够力度的宣传,可是巨资投入往往并不能收到理想的效果,当下年轻人对广告的免疫力越来越厉害了,那么地产企业如何将品牌植入客户心中?
金融海啸随过,但仍有余波,各行各业相继进入低迷期,地产企业也一度遭遇瓶颈。在这同时中小企业就更没有优势做营销了,但是,企业为了生存必须做营销,而且必须做好营销,必须注重并选用适合自己的营销策略!
可幸的是,软文营销为中小地产企业的发展带来新的机遇。相比传统媒体,软文营销具备低成本、高覆盖面,以及大中小企业机会均等优点,被中小企业重视并运用。资金不足的中小企业只需花较低的成本费用,就可以营建自己的电子商务网站和信息渠道,企业则可以在网络上展开营销并与大企业进行平等的竞争,同时,也方便企业和全国乃至全球的供应商和客户交流。
企业管理人员要正确认识软文营销的内涵和外延,软文营销的目的不是单纯地宣传,获得利益,要诚信地为消费者负责。企业应该培养专业的软文营销人员并指导作者的写作动向,提高他们的道德素养和认识,或者聘请专业的软文营销顾问为企业制定长期的软文营销策划,而不是为了短期目的而盲目作宣传。此外,企业进行软文营销必须注重营销道德的建设。“建立完善的网络诚信体系,是企业进行电子商务活动和网络营销的保证。”
软文营销的监测和评估是衡量软文营销效果的必要手段,同时也是制定收费标准的重要依据。单纯的软文点击量和转载率等指标并不能准确衡量软文的营销效果。因此企业应该建立自己的软文评估系统,明细软文营销对本企业做出的贡献。此外,我国软文营销市场也应该建立权威、独立的软文第三方监测报告,能够给企业提供综合、准确的统计数据,明了软文的投资透明度,为企业的软文投放决策提供重要价值参考。
软文营销与其他和传统营销方式的整合
软文营销的自身特点决定了它的优势,但是,软文营销也不能取代其他营销方式而独立存在。企业应该善于将软文营销和其它营销方式相结合,取长补短。一方面利用软文的强吸引力和感染力吸引消费者的注意力并获得认同感。另一方面,通过传统媒体的权威和受众精准进行相关信息的宣传,进一步提高品牌知名度,提高营销效果。
由于网站有很多不同的种类,如果不仔细的去分析,是很难找到合适的切入点的。找切入点,没有什么秘诀,但是总的思想和一些方向,还是大致相同的。
老谢把步骤一一写明下,如果还有什么问题,可以单独的联系老谢,进行沟通和交流,帮你解决问题。
1.网站本身的分析
任何的推广工作,这都是最先需要做的工作,找切入点的工作就是找攻击点的过程,所以网站本身的分析,就非常的重要了。
网站的分析包括,网站的行业分析,现在网站一般可以分为一些社交网站,购物网站,娱乐网站,行业网站等,那么到底如分析什么呢?一句话,找出你的网站所有的特点。这些特点总结起来,很多都是我们可以利用的切入点。
2.网站相关的挖掘
软文很多人把它理解为炒作文章,经常利用周边一些大事件,然后拉上关系,希望借用大事件的关注,把你的网站很好的引出来。
这就是一个非常典型网站相关挖掘过程,最新的业内新闻,最热的网络事件,都可以被我们所利用,形成自己的网站切入点。
3.网站用户群体的分析
网站谁看,那就是你的用户群体。网站的推广,也只不过是一个把你的网站相关的信息,或网站的一些产品信息,能更好的被你的用户群体所接收。
插句题外话,很多站长做的推广工作,是一整锅一起端,这样的推广工作,怎能成功?即使有很多的用户进入你的网站,但是这样的用户群体下次还会访问吗?基本不可能,所以你是在无休止的做无用功。这是网站推广一个很大的忌讳。
用户群体想要什么,这就是切入点,可以直接拿过来使用,因为软文说到底,还是为了推广所用。